More traffic won't fix a channel that doesn't fit
A structured audit that identifies which acquisition channels your ideal buyers actually use, what's broken about how you're using them today, and which one or two plays to prioritize before you spend another dollar on growth.
Spreading across every channel is how you get traction on none
Most B2B SaaS growth stalls not because the product is wrong, but because the acquisition strategy is scattered. Every channel gets some attention. None gets enough to produce signal.
You're running on too many channels at once
A little paid, a little content, a little outbound, a little SEO. None of them are getting enough investment to tell you whether they work. The result looks like "nothing is working" when the real problem is that nothing has been given a real chance.
Traffic is showing up but not converting
The sessions are there. The bounce rate is high. You're not sure if the problem is the channel bringing the wrong people, the messaging failing to qualify them, or the landing page losing them. All three look the same in Google Analytics.
You're not sure if it's the channel or the message
The same product described differently can succeed or fail in the same channel. Before you pull budget from a channel that isn't working, you need to know whether it's a fit problem or a copy problem. The diagnosis changes the fix entirely.
What you walk away with
A prioritized channel audit and a written growth plan — not a list of tactics, but a specific set of bets ranked by fit with your ICP, your current stage, and your capacity to execute.
Pre-Session Questionnaire & Review
You complete a structured intake covering your current channel mix, what you've tried, what the numbers look like, and where you're investing time and money. I review your analytics, landing pages, and messaging before the kickoff call.
Kickoff + Delivery
A 30-minute kickoff call to align on your ICP, your current stage, and what "working" looks like for your business. I then do a full channel audit between calls. A 60-minute delivery call to walk through findings, priorities, and the rationale behind each recommendation.
Channel Audit & Growth Plan
A written report covering where your current channels are leaking, which one or two plays are the highest-probability bet for your ICP and stage, and specific recommendations for AEO/GEO (AI search visibility), inbound, outbound, content, or paid — wherever the leverage is. Session transcript included.
Three steps to a growth bet worth making
Two calls bracketing the audit work. From kickoff to written growth plan in under two weeks.
You share your current growth picture
After booking, you complete a structured questionnaire and share access to your analytics, ad accounts, or channel data. The more concrete the starting data, the more specific the recommendations.
We align on ICP, stage, and success criteria
A 30-minute kickoff call to confirm who your ideal buyer is, what stage you're at, and what growth metric we're optimizing for. I then conduct the full channel audit between calls.
You get a prioritized growth plan
A 60-minute delivery call to walk through the audit findings and the recommended channel priorities. The written growth plan follows within 48 hours — specific enough to hand to a marketing hire or agency as a brief.
Sound like your situation?
Top-of-funnel work matters most when you have something worth selling but haven't found reliable acquisition yet. Here are the most common starting points.
"We've tried paid, content, and outbound and nothing has gotten real traction"
Trying everything at a low level of investment is how you confirm that nothing works without ever finding out what could. This engagement picks one or two plays to go deep on — based on your ICP, your stage, and where the actual leverage is.
"We're getting traffic but signups are close to zero"
Traffic without conversion is usually a channel-fit or messaging problem, not a product problem. We'll diagnose whether you're reaching the wrong people, saying the wrong thing to the right people, or losing them on the page before they understand the value.
"We're post-launch and haven't figured out our first real growth channel yet"
The question isn't which channel is best in general — it's which channel has the highest probability of reaching your specific ICP at your current stage with your current resources. This engagement makes that call and gives you a plan to execute it.
"Our best channel has stopped growing and we need to find what's next"
Channels plateau. The question is whether you've extracted what you can from the current channel or whether there's optimization left — and if it's time to add a second channel, which one is the right bet and how to sequence it alongside what's already working.
One audit. A growth bet worth making.
This engagement requires reviewing your actual channel data, messaging, and analytics — not just listening to what you tell me. The audit work happens between calls. The price reflects that.
Top-of-Funnel Growth
30-min kickoff + 60-min delivery call
- Pre-session questionnaire + review of your current channel mix
- Analytics, ad account, and landing page review before kickoff
- 30-minute kickoff call to align on ICP, stage, and growth target
- Full channel audit conducted between calls
- 60-minute delivery call to walk through findings and priorities
- Written channel audit + prioritized growth plan with specific recommendations
- Session transcript included
Frequently asked questions
What makes you qualified to audit top-of-funnel strategy?
I've built top-of-funnel growth across multiple B2B SaaS products — including SEO and inbound for 3dcart, channel strategy for Gorgias's CX platform, and acquisition for AI-era products. I'm not a growth hacker running playbooks. I look at your ICP, your stage, and what the data is actually showing, then make a specific call on where to focus. The audit is diagnostic first — I don't come in with a preferred channel.
Can we sign a mutual NDA before you review our analytics?
Yes — happy to sign a standard mutual NDA before you share channel data, ad accounts, or analytics access. I can send a short one if you don't have one, or sign yours if it's reasonable. Just request it during scheduling.
What data or access do you need before the kickoff call?
Read-only access to Google Analytics (or equivalent), your main landing page or homepage, and any active ad campaigns or content. If you don't have analytics set up, the questionnaire can work from your best estimates — the audit will flag gaps in measurement as part of the findings.
Does this cover AI search visibility (AEO/GEO)?
Yes. AI search visibility — how your product appears in ChatGPT, Perplexity, and Google's AI Overview — is part of the channel audit for any B2B SaaS where buyers are using AI tools to discover solutions. Whether it's a priority recommendation depends on your ICP and category. It's evaluated as part of the full channel picture, not assumed to be the answer.
We're pre-revenue — is this useful yet?
It depends on how far along your positioning and ICP definition are. Top-of-funnel work is most useful when you know who you're for and what you're saying. If that's still unclear, the Target Audience & Positioning engagement is the better starting point — defining your buyer before spending on acquisition.
Can I get follow-up help implementing the recommendations?
Yes. Growth recommendations are only useful if they get executed. The most common next step after this engagement is B2B SaaS Advisory, starting at $750/month, for ongoing input as you build out the channel and test the recommendations.
How soon can we meet after I book?
Usually within one to two weeks. I schedule the kickoff call within 5–10 days of receiving your completed questionnaire and data access. The delivery call follows 5–7 days after the kickoff.
Find the channel your buyers actually use
One audit. A written growth plan. A specific bet worth making.