Most B2B SaaS founders hit the same walls — at different stages
Whether you're validating an idea, trying to convert early traction into repeatable growth, or diagnosing why a working product isn't scaling — there's a pattern. Recognizing it is half the work.
"I know there's a problem worth solving — but I'm not sure I'm solving the right one, for the right customer, in the right way"
Idea validation, positioning, and MVP scope are the three decisions that determine whether you build something people pay for or something you have to explain. Getting them right before you build is cheaper than correcting them after. Most founders skip at least one.
"Customers are signing up, but most of them don't activate — and the ones who do aren't staying"
Activation and retention problems compound fast. Customers who don't reach value in the first 30 days rarely come back. Customers who leave after 90 rarely tell you why. Both problems have diagnostic signatures — and both have different root causes than most founders assume.
"We have revenue and a team — but growth has stalled and the roadmap isn't connecting to numbers that matter"
At scale, the problems get harder to see because the organization generates more noise. Churn that looks like a product gap is sometimes a pricing problem. A roadmap that isn't driving retention usually isn't a strategy problem — it's a prioritization problem with a positioning root cause.
These aren't generic situations. They're patterns I've diagnosed and worked through — across products at every stage of the B2B SaaS lifecycle.
See how the work gets done →
Product and growth expertise — in one conversation
Most product consultants stay on the product side of the wall. Most growth consultants stay on the marketing side. The decisions that actually move B2B SaaS — activation, retention, pricing, expansion — live in both rooms at once.
My background spans both. I've built platforms from the ground up and designed the go-to-market strategy that scaled them — embedding distribution within the product, structuring pricing to drive expansion, using content to attract high-intent leads, and building support systems that turned retention into a competitive advantage. At 3dcart and Shift4Shop, growth wasn't a separate function — it was woven into the product itself.
The right structure depends on the problem you're solving
Some problems need a specific plan delivered fast. Others need a thinking partner who compounds in value over time. A few require someone embedded inside the organization with real product accountability.
A specific business need deserves a focused, actionable plan
Fixed-scope engagements built around the B2B SaaS lifecycle — from idea validation and positioning through pricing, activation, retention, and expansion revenue. Each engagement starts with your specific situation and ends with a written deliverable your team can act on immediately.
Structured process: kickoff call, analysis, delivery session, written output.
Explore All Engagements →Ongoing strategic input that gets sharper as the relationship deepens
Recurring access at the cadence your decision velocity requires — monthly for founders who want a regular checkpoint, biweekly for operators navigating connected decisions across product, growth, and pricing. The context I carry about your business is what makes every session better than the last.
Month-to-month available. Three tiers matched to your situation.
Explore Advisory Tiers →Embedded product leadership when your team needs someone in the room
For B2B SaaS companies with a product team and a leadership gap. I step inside the organization, own the product function, develop the team, and drive outcomes — without the cost or timeline of a full-time hire. Every engagement is scoped to the specific situation.
Starts with a 45-minute discovery call. Typically 3–12 months.
Book a Discovery Call →Practical thinking on product, growth, and B2B SaaS
Articles on product strategy, SaaS growth mechanics, and the AI tools reshaping how product teams work. A few worth reading before you book a call.
SaaS Onboarding & Activation
SaaS Onboarding Best Practices: Why Your First 7 Days Determine Whether Users StayMost SaaS onboarding fails not because the interface is confusing, but because the product never defined its moment of value. A diagnostic framework for finding the failure point before trying to fix it.
Read More →AI & Product Operating Models
The Operating Model for AI-Powered Product TeamsMany teams adopt AI tools without redesigning how decisions and ownership work. This article introduces a model for aligning empowered teams with the governance AI-driven environments actually require.
Read More →Product Prioritization & Strategy
How Product Leaders Make Prioritization Decisions Under UncertaintyPrioritization rarely fails due to frameworks — it fails because decisions lack clear constraints and ownership. This article examines how experienced leaders make defensible calls when data is incomplete.
Read More →Ready-to-use templates and tools for product and SaaS teams
Practical templates, AI copilots, and frameworks built for the decisions product teams actually face — available to use without booking a session.
AI PRD Template
The most-used resource on the site. A structured AI-powered product requirements template that surfaces assumptions, edge cases, and missing context before the build starts.
Get the Template →Hiring a Head of Product
A practical guide for founders and CEOs navigating the Head of Product hire — what to look for, how to evaluate, what gets missed, and how to set the role up for success.
Get the Guide →All Templates & Tools
Browse the full library — PRD templates, strategy frameworks, hiring guides, and AI copilots designed for product managers and SaaS founders.
Browse All Resources →Ready to take your B2B SaaS product to the next level?
Whether you're validating an idea, fixing a growth problem, or building a team that can scale — there's a clear path forward. The right starting point is a conversation.
No proposal deck. No sales process. Tell me what you're working through and we'll figure out the right next step together.