Validate your SaaS idea before you start building it
A structured working session that pressure-tests your idea, surfaces the assumptions that could kill it, and gives you specific experiments to run before you write a line of code or commit full-time to the venture.
Most B2B SaaS dies before it gets the chance to live
Not because the idea was bad. Because nobody pressure-tested it before the build began. The signal you got from friends, advisors, and that one interested customer felt like validation — but it wasn't.
Everyone said it sounded great
Polite enthusiasm is not commercial intent. Until someone pulls out a credit card or signs a letter of intent, you don't have validation. You have a focus group that wants to be nice to you.
You're already building, but with growing doubt
The closer you get to launch, the more you question whether the people who said they wanted this will actually pay for it. Every week you build deeper into an unvalidated assumption.
You're about to go full-time into this venture
Before you make the irreversible decision — quitting, raising, hiring — you want to know the idea has commercial legs. Not "people like it." Will-pay-for-it legs.
What you walk away with
Not a slide deck. Not a generic framework. A specific validation plan tailored to your idea, with the experiments to run in priority order.
Pre-Session Questionnaire
You fill out a structured intake covering your idea, your assumed audience, the evidence you have so far, and what you're worried about. I review it ahead of the session so we don't burn live time on context — we go straight into the work.
Working Session Over Zoom
Live and structured. We walk through your assumptions one by one, separate signal from noise in what you've heard so far, and identify which validation experiments give you the highest-confidence answer fastest.
Written Validation Plan
A memo with prioritized experiments, success criteria for each, a recommended sequence, and a clear go/pivot/kill decision framework based on what those experiments reveal. Session transcript included.
Three steps from idea to evidence
From booking to validation plan in under a week. No long discovery process, no fluff.
You submit your idea
After booking, you complete a structured questionnaire covering your idea, your assumed audience, what you've heard so far, and what you're worried about. Takes about 15 minutes.
We meet for 90 minutes
Live working session over Zoom. Camera-on, recorded. We work through your assumptions one by one and design the experiments that will surface the truth about your idea.
You get the plan
Within 48 hours, the written validation plan lands in your inbox. Specific experiments, success thresholds, recommended sequence, and decision criteria for go / pivot / kill.
Sound like your situation?
Validation works at any stage where the build hasn't been fully committed to. Here are the most common scenarios.
"I have the idea but I haven't built anything yet"
You're at the highest-leverage point. Validation now is the difference between a year well spent and a year wasted. We'll figure out whether to build at all, and if so, the smallest cut to ship first to prove demand.
"I started building and I'm questioning if it's the right thing"
Common — and recoverable. We'll separate what you've actually learned from what you hoped. The goal: a clear decision on whether to push forward, pivot the build, or kill it and redirect.
"I'm about to leave my job to start this"
The validation work is worth ten times its cost before an irreversible decision. We'll pressure-test the commercial signal hard enough that you can make the leap (or not) with eyes open.
"We have customers who say they want this, but I'm not sure it's enough"
"Said they want it" and "will pay for it" are different signals. We'll diagnose which one you actually have, and what evidence you need before you commit further resources to the build.
Pick the depth that fits your stage
Two ways to work together. Both include a written summary. The difference is how deep we go into experiment design and follow-through.
Focused Session
45-minute working session
- Pre-session questionnaire (15 min to complete)
- 45-minute working session over Zoom
- Session transcript delivered after
- Written summary of assumptions, risks, and recommended direction
- Best for early-stage ideas or quick gut-checks
In-Depth Review
90-minute working session + experiment plan
- Everything in the Focused Session, plus:
- 90-minute working session over Zoom
- Three to five priority experiments with success criteria
- Go / pivot / kill decision framework
- One round of email follow-up questions within 14 days
- Best when you're ready to commit time or money to the build